The Evolution of CRO Conversion Rate Optimization (CRO) has come a long way from simple A/B testing and manual analysis. In today’s data-driven digital marketing landscape, marketers no longer just react  to user behavior — they can now predict  it. Enter Predictive CRO  — the next big leap in conversion optimization. Powered by Artificial Intelligence (AI)  and Machine Learning (ML) , predictive CRO helps businesses anticipate what users are likely to do, allowing them to ma

Search engines are no longer just delivering blue links . With the rise of AI-driven search  and voice assistants  like ChatGPT, Google SGE (Search Generative Experience), and Bing Copilot, users expect direct, conversational answers  to their questions. This is where Answer Engine Optimization (AEO)  comes in. If SEO was about ranking for search results, AEO is about ensuring your brand is the chosen answer . As Jaseem, the best freelance digital marketer in Kerala , I help