Performance Marketing

Want to make your paid campaigns truly perform? Get expert insights on performance marketing from Jaseem, a results-driven digital marketing specialist in Kerala. Learn how to optimize your Meta Ads, Google Ads, and other paid channels to maximize ROI, reduce ad spend wastage, and scale conversions. From ad strategy to audience targeting and A/B testing, Jaseem’s performance marketing insights are crafted to help businesses achieve measurable success.

An image of a human and robot face each other, this image featured on the blog of Jaseem, the best freelance digital marketing specialist in Kerala.

The Impact of AI in Facebook Campaigns

Artificial Intelligence (AI) has become one of the biggest game-changers in digital marketing—especially on Facebook (Meta) Ads. With billions of active users and advanced machine learning algorithms, Facebook has transformed traditional manual advertising into an intelligent, automated, and performance-driven ecosystem. Whether it’s smarter targeting, predictive analytics, or creative optimization, AI now drives nearly every aspect of Facebook advertising. For businesses loo

Jaseem J

Dec 12, 20254 min read

Discover how Meta’s Campaign Advantage boosts ad performance with AI-driven budget optimization. Learn how it works, its practices, and when to use it.

How Campaign Advantage Works

Meta Ads has evolved rapidly over the past few years, and one of the biggest improvements is the introduction of Campaign Advantage (formerly Campaign Budget Optimization or CBO). For marketers aiming to maximize ROI with smart automation, Campaign Advantage has become a transformational feature. In this blog, we’ll break down what Campaign Advantage is, how it works, when to use it, and the benefits it brings to advertisers. What Is Campaign Advantage in Meta Ads? Campaign

Jaseem J

Dec 9, 20253 min read

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Omnichannel Marketing: The Future of Customer-Centric Marketing

Introduction In today’s digital-first world, customers interact with brands through multiple channels - social media, websites, emails, mobile apps, and even physical stores. To stay ahead, businesses must provide a seamless and connected experience across all these touchpoints. This is where Omnichannel Marketing comes in. Omnichannel marketing is not just a buzzword; it’s a strategic approach that integrates every marketing and sales channel to deliver a consistent brand e

Jaseem J

Oct 16, 20254 min read

How to Choose the Social Media Sites for Digital Marketing for Real Estate Companies

In 2025, the real estate market is more competitive than ever, and having a strong digital presence is essential. With buyers spending more time online, choosing the best social media platforms for real estate marketing can make or break your lead generation strategy. But how do you know which platform is right for your real estate business? In this blog, we’ll guide you step-by-step on how to choose the best social media sites for real estate in 2025 , based on target audie

Jaseem J

Aug 4, 20253 min read

A freelance digital marketing specialist analyzing a marketing strategy on a computer screen while sipping coffee - representing personalized and focused digital marketing solutions in 2025.

Why Choose a Freelance Digital Marketer over an Agency

Let’s be real. Running a business in 2025 is no joke-every penny counts, and every marketing decision can make or break your growth. So...

Jaseem J

Aug 4, 20253 min read