Meta Ads

This is your go-to resource for expert insights, strategies, and guidance on Meta advertising, brought to you by Jaseem, Kerala’s best freelance digital marketing specialist. From campaign setup to targeting, retargeting, budget optimization, and performance tracking, every blog is crafted to help you maximize ROI and reduce ad spend wastage. Whether you're a beginner exploring Meta Ads or a business owner trying to scale your paid campaigns, Jaseem’s practical knowledge and tips help you.

An image of a human and robot face each other, this image featured on the blog of Jaseem, the best freelance digital marketing specialist in Kerala.

The Impact of AI in Facebook Campaigns

Artificial Intelligence (AI) has become one of the biggest game-changers in digital marketing—especially on Facebook (Meta) Ads. With billions of active users and advanced machine learning algorithms, Facebook has transformed traditional manual advertising into an intelligent, automated, and performance-driven ecosystem. Whether it’s smarter targeting, predictive analytics, or creative optimization, AI now drives nearly every aspect of Facebook advertising. For businesses loo

Jaseem J

Dec 12, 20254 min read

Discover how Meta’s Campaign Advantage boosts ad performance with AI-driven budget optimization. Learn how it works, its practices, and when to use it.

How Campaign Advantage Works

Meta Ads has evolved rapidly over the past few years, and one of the biggest improvements is the introduction of Campaign Advantage (formerly Campaign Budget Optimization or CBO). For marketers aiming to maximize ROI with smart automation, Campaign Advantage has become a transformational feature. In this blog, we’ll break down what Campaign Advantage is, how it works, when to use it, and the benefits it brings to advertisers. What Is Campaign Advantage in Meta Ads? Campaign

Jaseem J

Dec 9, 20253 min read

How to Choose the Social Media Sites for Digital Marketing for Real Estate Companies

In 2025, the real estate market is more competitive than ever, and having a strong digital presence is essential. With buyers spending more time online, choosing the best social media platforms for real estate marketing can make or break your lead generation strategy. But how do you know which platform is right for your real estate business? In this blog, we’ll guide you step-by-step on how to choose the best social media sites for real estate in 2025 , based on target audie

Jaseem J

Aug 4, 20253 min read