In the world of digital marketing, Google Search Console (GSC)  is one of the most powerful — yet often underutilized — tools. Whether you are a website owner, SEO specialist, or digital marketer, Google Search Console helps you monitor your site’s visibility, troubleshoot issues, and make data-driven decisions. In this guide, we’ll cover what GSC is, why it matters, how to use it effectively, best practices, and how it remains relevant in 2025. What is Google Search Console?